The late Mataró artist Josep Maria Rovira Brull (Barcelona, 1926 - Mataró, 2000) is the author of the sculpture Laia L'Arquera, which has become a symbol of Mataró and, as such, a large-scale reproduction (34 meters high) has been presiding since November 1998 the entrance of the city. The artist's family took the initiative to create reproductions of this large figure or small scale as a gift. It is a real sculpture, made of metal and painted on fire with a screen printing of the author's signature at its base. The artist's children, Nefer, Josep Mª and Anna, commissioned me the packaging for this object, as well as a web of information on the artist, the figure and merchandising products that they have created.

www.laialarquera.cat